HoH Creator League Schedule: Behind-the-Scenes Look at House of Highlights' Innovative Live Productions

House of Highlights, a Bleacher Report-owned vertical, has made a name for itself as a social-media destination for sports highlights and pop culture. In recent years, the brand has shifted its focus towards live productions, showcasing its ability to adapt and innovate in the ever-changing digital landscape.

The HoH Creator League, a 16-match tournament featuring popular basketball content creators from across the internet, was a massive hit, with over 226 million views and 20 million engagements across all House of Highlights social channels. The league's championship game even trended at number one on YouTube's top 25, demonstrating the brand's capacity to captivate audiences.

So, what sets HoH Creator League apart from traditional live sports productions? According to Sam Gilbert, Director of Content at House of Highlights, the team prioritizes authenticity and cost-efficiency while maintaining high production value. 'We're able to allow a slightly less polished production because it's more natural and authentic to what these audiences are used to seeing on creator pages,' Gilbert explained.

To achieve this, the productions were shot using just two iPhones, showcasing the brand's ability to adapt to new technologies and push boundaries in the live space. The raw and unpolished approach has proven to be a winning strategy for House of Highlights, allowing them to connect with their audience in a more organic manner.

The HoH Creator League schedule was carefully planned to ensure maximum engagement and viewer interest. With 11 matches trending on YouTube's top 25, it's clear that the brand has mastered the art of creating engaging content that resonates with its following.

As House of Highlights continues to test the waters in the live space, it's evident that their approach is yielding impressive results. By embracing a more authentic and cost-efficient production style, they're able to connect with their audience on a deeper level, showcasing the value of engaging with their brand through live content.

The success of the HoH Creator League has paved the way for House of Highlights to continue innovating and pushing boundaries in the world of digital sports. With its focus on creator-focused content and innovative production methods, it's clear that this Bleacher Report-owned vertical is a force to be reckoned with in the ever-evolving landscape of live sports productions.

Hoh creator league schedule